An entire country woke up with an alert when its internet service provider announced it was moving the country’s biggest bookstore offline.
The news came from the Department of Telecommunications (DoT) in New Delhi, which said the move was aimed at reducing the traffic of the countrys largest online retailer.
The announcement came on the same day the country had started rolling out a plan to make bookshops accessible to low-income consumers.
This is in contrast to countries like India which have long banned online shopping in the face of the high cost of providing internet access.
As the country was waking up to the news of the move, its biggest online retailer, Amazon, reacted with anger, announcing it will move the country to a new service provider.
“Amazon India has been a good and successful company for us, and we are confident that the new service will benefit the entire community,” the company said in a statement.
“However, we have also received an alert from the DoT that the Amazon India website will be closed and the service will be removed from the internet.
Amazon India has informed us that this is in response to the government decision.”
The move comes amid a massive crackdown on the digital retail industry in the country.
It was also the first time Amazon’s online retail stores have been forced offline.
Amazon’s move came as it reported a third straight quarter of revenue losses, down to $5.4 billion, compared to a loss of $8.7 billion in the previous quarter.
Amazon is in the process of shutting down its online stores in India, which was announced in March.