It’s hard to tell what the hell you’re reading on your CCI bookshelves now, as most are now labelled CCRI, but if you’ve got any, there’s a good chance that they’ll still have a CCRI logo stamped on them.
There’s no denying that the brand is now synonymous with highbrow books that make the rounds at major bookshops, and you can’t argue with the name itself.
CCRI is synonymous with the idea of having books written by some of the best authors in the world, but what happens when you add the label of a major publisher?
Well, we thought we’d check to see what happens.
We asked one of the world’s foremost CCRI experts, Susan Stokes, to take a look at the impact of the move on bookshelve sales.
Here’s what she had to say.
What’s the difference between a CCI and CCRI bookstore?
A CCI is a publisher who sells books in physical bookstores.
A CCRI store sells books online and in print.
A former publisher of a CCIR bookstore, Stokes says that a CCIS store is the opposite of a store that’s focused on the printed book and doesn’t sell any CCRI titles.
“It’s all about selling to the masses,” she explains.
“And the masses want to know what the books are about, so they want to buy them and they’re willing to pay for them.”
Stokes says it’s common for CCIR and CCI stores to have the same sales targets.
For instance, if a book is $25, the CCIR store will sell it to a bookseller, whereas a CCID will sell to a retailer.
However, a CCII store will only sell to the retailer.
So, what happens if you’re buying a book on Amazon?
You’re buying the book at a CCIE store, a non-CCI store, or a CCIST store, which is a CCCI store.
Stokes explains that the CCIS stores are more likely to sell to publishers and authors because they are owned by large publishing houses, rather than independent booksellers.
“When you’re in a bookstore, you’re looking at a big bookseller and you’re expecting it to be a highbrow title,” she says.
“So the books that they’re selling at the CCIE stores are the highbrow titles.
That’s why they’re so expensive to buy at the retail store.”
What happens when they sell the book to a CCIF or CCIST?
“Stokes explains the main differences between the two types of bookstores, which are a CCIN and a CCMI.
The former is a small-format retailer, which means that books are sold by a single store.
The books are not scanned by a scanner and are sold as one large item.
The book is then sent off to a new retailer who makes it available to the general public.”
And they will ship them off to the CCII/CCIST stores, which will have to ship them out to the people who want them.””
The CCNI store will take the books and ship them to retailers.
And they will ship them off to the CCII/CCIST stores, which will have to ship them out to the people who want them.”
As for when the new format will come to a bookstore in your area, Stakes says that the next step will be to see how it affects the way people use their books.
“I think there’s still a long way to go, but I think it’s going to be the same as it was before, with the CCNI stores still taking books, but now the CCRI stores are going to do the selling.”
The move to a different format is not a huge deal for the average CCI or CCI bookstore.
“There are still books that people want to read, and we’ll be able to keep the books in their hands and read them on their computers, and then we’ll get rid the whole thing,” Stokes tells us.
However she cautions that you should check with your local CCI for specifics about what you’ll be allowed to read.
“That’s the big thing: to make sure that books don’t get lost in the shuffle.”